In the early 1990’s I attended a seeker church for the first time, and loved it! This church was reaching my friends, impacting our city, and presenting the message of Jesus in a fresh way. As a high school student who had grown up in church, this seeker church invigorated my faith and passion for Jesus. In those days, “seeker church” was not a dirty word.
Then, pastors discovered the seeker church movement in the 2000s, and it has been a downhill slide for the American evangelical church ever since. Instead of transformational art in church that attracts non-Christians, duplication has produced a bad imitation of culture on Sunday morning platforms. In my opinion, a lot of the cultural imitation churches now practice actually repels more non-believers than attracts them.
More disturbing than the bad programming is that Christians now expect church to be entertaining. The intent behind the seeker church movement was not to entertain Christians, but to engage non-Christians who found church irrelevant. Some churches still do the seeker-model well, but most do not.
Looking beyond what is happening inside the church, culture has changed so much in America over the last 25 years, that seeker churches are no longer relevant to Millennials and many Gen Xers (some Baby Boomers still enjoy hearing Journey cover songs in church). I believe the seeker-model was generally effective from 1975 when Willow Creek was launched until the September 11th era began. We fundamentally changed as a people after 9/11.
Superficial entertainment still has its place in our culture, but not in the church. When considering church, believers and non-believers both want sacred space each week to find meaning for their life. Relevancy is over. People are not looking for a relevant message, but a transformational message. I thank God for the impact the seeker church had on my life, but it is no longer 1992.